Doo Group is pleased to announce an upgraded global partnership with Adelaide United Football Club (AUFC) and 

will hold a partnership launch event on October 29 at AUFC’s home ground, Coopers Stadium. Doo Group will 

become the official Gold Global Partner of AUFC. Over the next two seasons of the Isuzu UTE A-League seasons 

(A-League), both parties will collaborate to provide more exciting content and unique experiences for A-League 

fans and global clients. 

Doo Group X AUFC Elevate Partnership To New Heights 

Doo Group and AUFC initially joined hands in 2022. Through a series of collaborative efforts such as co-branded 

jerseys and brand interactions, we deliver numerous exciting activities to A-League fans and global clients. 

In anticipation of the upcoming new A-League season, Doo Group and AUFC are set to comprehensively upgrade our 

partnership. This will involve a deeper collaboration across various dimensions, including brand essence, the unveiling 

of the brand for the new season, co-branded cultural and creative initiatives, and more. Stay tuned for further details 

to be revealed at the partnership launch event on October 29. 

Regarding this upgraded collaboration between Doo Group and AUFC, both parties are filled with anticipation. Adelaide 

United’s Head of Commercial, Fabrizio Petrone, said: “We’re pleased to continue our partnership with Doo Group, a truly 

global brand and leader in its field. This partnership is a great example of brands working together through the beautiful 

football game. It is an honour to assist a global brand increase brand awareness and trust in a new market, while also 

diversifying our commercial network.”    

Doo Group Chief Executive Officer, Windson Chan, added: “We are proud to continue our strong partnership with Adelaide 

United. Since our partnership commenced, it has been clear that our brands share similar values built around trust. Seeing 

the Doo Group logo on the men’s shorts is a great spectacle and assists us greatly in building our brand in a new market.” 

Cross-domain Integration, A Promising Future 

AUFC has been continuously improving the team’s skills and strategies since its establishment. Over the years, they have 

gone through numerous battles, winning the Australian Cup championship three times. They have consistently held the 

record for the most victories in the A-League and are one of the most successful teams in A-League. 

Coincidentally, Doo Group, unafraid of challenges, has underwent 9 years of development to become an internationally 

leading financial services group. With fintech as its core business, it has a global presence and encompasses six major 

business lines: Brokerage, Wealth Management, Payment Exchange, FinTech, Financial Education, and Health Care. Doo 

Group is committed to providing comprehensive financial services and innovative solutions for customers worldwide, jointly 

exploring a better future.  

The upgraded partnership between Doo Group and AUFC is not only a strong alignment of brand values but also aims to 

provide customers with a diverse and innovative unique experience through cross-domain integration.  

Doo Group sincerely invites investors and football fans to pay attention to the wonderful cooperation between Doo Group 

and AUFC in the new season and look forward to seeing Doo Group on the football field and experiencing the charm of 

football together.