ATFX, a leading global online trading broker, is pleased to announce the appointment of John Bogue as the 

Director of Institutional Operation. With over 30 years of experience in the FX market, John brings invaluable 

expertise in trading, prime brokerage, and e-brokerage to ATFX.

John’s extensive background includes significant roles at NatWest Markets Plc and Euronext FX Inc., formerly 

FastMatch. His deep understanding and seasoned oversight have been honed through his exposure to all facets 

of the FX asset class, including operations, risk management, and sales functions.

John’s prior position was as Director for EMEA FX at TraderTools. He was instrumental in rolling out their PriceOn™ 

algo offering across Europe, the Middle East, and Africa. His work significantly enhanced the technology’s penetration 

among banks and brokers within these regions.

“We are thrilled to welcome John Bogue to our team,” said Joe Li, Chairman at ATFX. “John’s relentless focus on 

accuracy, clarity, and prioritization of clients and team will be immensely beneficial as we continue expanding our 

capabilities and services.”

This recruitment is a strategic step for ATFX after their recent integration of PriceOn™ from TraderTools. With AI 

technology and algorithms, ATFX can optimize liquidity flow and provide top-notch services for institutional and retail 

clients. Competitive pricing accelerates global business growth and meets clients’ dynamic needs worldwide.

With the addition of John Bogue and ATFX’s recent hires of FX industry masters Drew Niv as the Chief Strategic Officer, 

Siju Daniel as the Chief Commercial Officer, Hormoz Faryar as Managing Director of Institutional, and Aditya Singh as 

Business Development Director International, this reaffirms ATFX’s commitment to long-term success and solidifies its 

position as a dominant player in the global financial marketplace.